About W2W
Women2women is a global Blizzard Tecnica program dedicated to creating a diverse engaged
community of female skiers and outdoor enthusiasts by being a trustworthy and credible
source for product, education and inspiration.
We ask, we listen and we act, all with the underlying goal of sharing experiences and
celebrating our passion for the sport thereby enhancing the skiing and outdoor experience.
We want to create a lifelong blizzard tecnica community of passionate female skiers and outdoorswomen.
Our pillars
1
Product
To specifically design the most relevant and best performing women’s products that will inspire confidence and enhance the experience for passionate and committed female skiers and outdoor enthusiasts. For Women by Women
2
Education
To create educational opportunities and offer resources for women to increase their knowledge in all aspects of skiing and the outdoors. Knowledge is power. It builds confidence, helps you find your voice and creates a sense of belonging. We aim to aid and encourage women to step into leadership roles that will ultimately create a comfortable space for all women.
3
Inspiration
To create content that inspires all women, regardless of ability, to step outside their comfort zone; to try and do things they never thought possible. To showcase that women are strong and powerful, and that the possibilities are endless.
4
Community
To create a diverse and inclusive environment where ALL women feel a sense of belonging - on the hill, in the mountains, at the shop or wherever their skiing and outdoor adventures take them.
