10 years of w2w

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What is W2W & why do we do it?

Since 2015, we have been steadfastly committed to making the skiing experience for all women inclusive, supportive and above all, fun. Through product, education, inspiration and community we strive to make all women feel welcome whether they are just starting out or are leaders on the hill. We are driven by passion, shaped by purpose, and led by the voices of women.

All. Out. What we stand by

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Product: let’s talk gear

Skis. Ski Boots. Built by women, for how women are built. Gear that fits, performs, and fuels your fire. So you can focus on what really matters: the ride.

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Education: means confidence

Education is where the power kicks in. Because when you know more, you lead more. We’re here to help you level up— Your turns, your tuning, your voice.

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Inspiration: let’s get stoked!

It’s not just powder days and perfect lines. It’s trying, falling, getting back up—and laughing the whole way. Because the stoke is contagious. And the possibilities? Endless.

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Community: making space for everyone

Real. Raw. Rad. Where every woman belongs—no matter your pace, place, or experience. From the backcountry to the bunny hill, this crew’s got your back

Inspiration, education and others stories

W2W celebrates 10 years

W2W celebrates 10 years

A decade ago, the ski industry had a problem it barely acknowledged: Half the population that has been systematically overlooked since the beginning of time were being sold gear that...
This is Women 2 Women

This is Women 2 Women

Let’s talk gear. Skis. Boots. Built by women, for how women ski. Gear that fits, performs, and fuels your fire. So you can focus on what really matters: the ride....
W2W Community

W2W Community

Elisa Vottero, a former ski racer and current ski instructor in Italy, had the idea years ago to create a community of women who could inspire each other through skiing....
W2W Education

W2W Education

When JJ Bate, a ski instructor at Whistler Blackcomb, found out she had won the Hilaree Nelson W2W Professional Development Program in 2023 she was in her 21st winter of...
W2W Inspiration

W2W Inspiration

We skiers all know this line, radioed from every athlete in ski movies just before shredding an Alaskan spine, artfully arcing above the slough spilling down the troughs. But only...
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Meet our women

This group of women has a front row seat to everything we do. From product development testing and validation to offering tips and tricks to inspiring us to reach further, they pave the path for others to follow.

See our women’s collections

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Women’s skiboots

Discover our Tecnica skiboots collection for women
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Women’s skis

Discover our Blizzard skis collection for women
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Women’s skiboots

Discover our Tecnica skiboots collection for women